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Workshops and skills

Crucial Influence

An instructor-led course teaching the leadership skills that change behavior across a team or organization, drawing on five decades of social science research and the Crucial Influence Model.

Cover of Crucial Influence, the book the Sonoco course is based on.
Sonoco course content based on Crucial Influence (Third Edition).

How this helps at work

Useful when a change has been announced but behavior has not moved: it helps you name the few vital behaviors and use more than persuasion to support them.

Who it is for

Leaders at all levels. Highly recommended for leaders without direct authority, such as SPS, Quality, and Safety.

What you can develop

  • Identify the influence challenges keeping you from results
  • Clarify vital behaviors that lead to desired outcomes
  • Motivate and enable others with six sources of influence
  • Transform organizational culture and secure results
  • Lead with influence

Format

Virtual, 2.5 hours per day over 3 days, or a one-day in-person session.

About the content

This is a Sonoco course whose content is based on Crucial Influence (Third Edition). You are taking part in Sonoco learning, not purchasing a book.